Did I Mention: Clip-on LCD monitor from Sony for HD video shooting with Interchangeable Lens Digital cameras

•January 13, 2011 • 1 Comment

CLM-V55 gives big, high-resolution view of video footage


• Clip-on LCD monitor attaches to DSLR camera
• Large (5″) WVGA panel offers superb high-resolution view while shooting HD video
• Tilt/swivel for comfortable viewing at any angle
• Colour peaking and pixel magnification for precise focus confirmation

A new clip-on LCD monitor from Sony gives DSLR camera owners a bigger, better view of their footage while shooting HD video.

The CLM-V55 is a portable video monitor featuring a high-resolution WVGA (800 x 480) (5”) LCD panel. Attaching easily to most Interchangeable Lens Digital cameras and compatible HD camcorders via the supplied adaptor, it displays video footage during shooting/playback with excellent clarity and a wide viewing angle.

The clip-on screen tilts and swivels to any angle for comfortable framing in any position – even self-shooting when you’re in the picture.

 

The CLM-V55 is loaded with pro-style features to help photo enthusiasts and videographers shoot high-quality HD video footage with their Interchangeable Lens Digital camera.

Pixel magnification mode assists with accurate focus confirmation, giving an enlarged pixel-perfect view of a selected portion of the Full HD image. It’s complemented by a colour peaking function that highlights the edges of accurately-focused areas of the video image.

An intuitive control wheel allows quick, positive adjustment of a wide range of monitor settings without interrupting shooting. Adjustable parameters include aspect ratio (16:9/4:3), volume, brightness, contrast, colour tone (phase), colour temp and auto dimmer. On-screen markers aid precise framing by giving precise indication of a TV’s 16:9 or 4:3 actual display area. The LCD monitor’s on-board mono speaker is complemented by a headphone jack for accurate audio monitoring during shooting.

The CLM-V55 attaches easily to a wide range of Interchangeable Lens Digital cameras from Sony and other manufacturers that support HD video shooting. The supplied adaptor simplifies mounting on any camera or HD camcorder that features an auto-lock accessory shoe or ISO shoe. Signal connection from camera to monitor is via the supplied HDMI cable, while power can be supplied using a battery pack or AC adaptor (both optional). The CLM-V55 comes with a detachable LCD hood for more comfortable viewing when shooting outdoors in bright sunlight.

The CLM-V55 LCD video monitor by Sony is available from March 2011.

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder, “α” (pronounced Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world’s leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

For more information on Sony Europe, please visit www.sony-europe.com

“Sony”, “WALKMAN”, “VAIO”, “Cyber-shot”, “Handycam”, “α”, “BRAVIA” and “XDCAM” are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners

 

Professional Training: SONY’s Artisan of Imagery Matthew Jordan Smith to Speak at PPofA in San Antonio January 18th

•January 6, 2011 • Leave a Comment

SONY’s Artisan of Imagery will be teaching a class at the Professional Photographers of America Convention Imaging USA 2011 in San Antonio Tx. , on Tuesday, January 18, 2011 at 3:00:PM.

Titled How to Make More Money & Have More Fun in Photography, Matthew Jordan Smith will talk about discovering the secrets for making more money in photography while learning Matthew’s social media tips for success and much more.   This program will change your life with the following:

  • Matthew’s NEW must-have tips to make more money.
  • Secrets to maximize your social media.
  • Lighting and shooting tips for success.
  • Inspirational tips for success.

If you are member of the Professional Photographer of America and plan on attending the Imaging USA 2011 in San Antonio Tx., then set this date to attend Matthews Class.    If you are not a member, you still can attend this convention and attend Mathews Class by going to this link to Imaging USA 2011

The Joy of Photography: Looking for Light

•January 5, 2011 • Leave a Comment

The Joy of Photography: Looking for Light.

Go visit SONY Artisan of Imagery Matthew Jordan Smith on his talk about Looking for and using Light in your photogrpahy.

SONY to Invest $1.2 Billion in Future CMOS Production

•December 28, 2010 • Leave a Comment

SONY to double production capacity for image sensors.

Investment of approximately 100 billion yen in contemplated acquisition of fabrication facilities and expansion of production lines. Utilizing a governmental subsidy of the Ministry of Economy, Trade and Industry in Japan

December, 2010, Tokyo, Japan – Sony Corporation (“Sony”) today announced that Sony plans to invest approximately 100 billion yen in Sony Semiconductor Kyushu Corporation’s Nagasaki Technology Center (“Nagasaki TEC”) in the fiscal year ending March 31, 2012, to increase the production capacity for CMOS image sensors.

This investment plan includes (i) the transfer of the semiconductor fabrication facilities from Toshiba Corporation (“Toshiba”) contemplated under a non-binding memorandum of understanding between Sony and Toshiba jointly announced on December 24, 2010, (ii) refurbishment of a part of the above semiconductor fabrication facilities into new wafer lines capable of manufacturing CMOS image sensors, and (iii) refurbishment and equipment of a part of production facilities at Nagasaki TEC Building 3 for wafer processing to differentiate Sony’s CMOS image sensors with Sony’s independently developed unique technologies.*1

Through the investment plan, Sony will utilize a governmental subsidy to be provided by the Ministry of Economy, Trade and Industry in Japan – the “subsidy for programs to promote siting low-carbon job-creating industries” – mainly in connection with the investment mentioned in (iii) above.

These investments will further strengthen Sony’s production capacity for “Exmor” and “Exmor R” CMOS image sensors in order to meet increased demand from markets such as those for smartphones and Digital Still Cameras. Through this increase of capacity, Sony expects to solidify its position as the world’s leading company in CMOS image sensors and CCD image sensors.

As a result of the investments announced today, in addition to the approximately 40 billion yen investment in Sony Semiconductor Kyushu Corporation’s Kumamoto Technology Center (announced on September 1, 2010), Sony’s total production capacity for CCD and CMOS image sensors will increase from the current level of approximately 25,000 wafers per month to approximately 50,000 wafers per month by the end of March 2012.

Investment of approximately 100 billion yen in contemplated acquisition of fabrication facilities and expansion of production lines. Utilizing a governmental subsidy of the Ministry of Economy, Trade and Industry in Japan

December, 2010, Tokyo, Japan – Sony Corporation (“Sony”) today announced that Sony plans to invest approximately 100 billion yen in Sony Semiconductor Kyushu Corporation’s Nagasaki Technology Center (“Nagasaki TEC”) in the fiscal year ending March 31, 2012, to increase the production capacity for CMOS image sensors.

This investment plan includes (i) the transfer of the semiconductor fabrication facilities from Toshiba Corporation (“Toshiba”) contemplated under a non-binding memorandum of understanding between Sony and Toshiba jointly announced on December 24, 2010, (ii) refurbishment of a part of the above semiconductor fabrication facilities into new wafer lines capable of manufacturing CMOS image sensors, and (iii) refurbishment and equipment of a part of production facilities at Nagasaki TEC Building 3 for wafer processing to differentiate Sony’s CMOS image sensors with Sony’s independently developed unique technologies.*1

Through the investment plan, Sony will utilize a governmental subsidy to be provided by the Ministry of Economy, Trade and Industry in Japan – the “subsidy for programs to promote siting low-carbon job-creating industries” – mainly in connection with the investment mentioned in (iii) above.

These investments will further strengthen Sony’s production capacity for “Exmor” and “Exmor R” CMOS image sensors in order to meet increased demand from markets such as those for smartphones and Digital Still Cameras. Through this increase of capacity, Sony expects to solidify its position as the world’s leading company in CMOS image sensors and CCD image sensors.

As a result of the investments announced today, in addition to the approximately 40 billion yen investment in Sony Semiconductor Kyushu Corporation’s Kumamoto Technology Center (announced on September 1, 2010), Sony’s total production capacity for CCD and CMOS image sensors will increase from the current level of approximately 25,000 wafers per month to approximately 50,000 wafers per month by the end of March 2012.*1
*1:These investments are subject to the execution of definitive agreements between Sony and Toshiba and the consummation of the contemplated transfer of the semiconductor fabrication facilities mentioned in (i) above.
*2 :This total production capacity (300mm wafer basis) includes the output of foundry operations to which Sony outsources a part of the manufacturing process. In calculating total production capacity, the capacity of 200mm wafer production lines in Kagoshima Technology Center and Nagasaki TEC is converted for purposes of the calculation to the new 300mm wafer production capacity basis.
*1:These investments are subject to the execution of definitive agreements between Sony and Toshiba and the consummation of the contemplated transfer of the semiconductor fabrication facilities mentioned in (i) above.
*2 :This total production capacity (300mm wafer basis) includes the output of foundry operations to which Sony outsources a part of the manufacturing process. In calculating total production capacity, the capacity of 200mm wafer production lines in Kagoshima Technology Center and Nagasaki TEC is converted for purposes of the calculation to the new 300mm wafer production capacity basis.

News: Popular Photography 2010 Camera of the Year: Sony A55

•December 7, 2010 • Leave a Comment

 

 

 

2010 Camera of the Year: Sony A55 | Photography – PopPhoto.com Offers Camera Reviews and Exclusive Photo Tips.

News: Sony announces free DSLR-A900/A850 firmware upgrade in Europe

•December 2, 2010 • Leave a Comment

American Release. Here

02 December 2010
Creative shooting enhancements for full-frame α cameras

A free firmware upgrade refines shooting responses and creative options with the α900 and α850 35mm full-frame DSLR cameras by Sony.

All new and existing customers are advised to install the upgrade that’s available for download from the ‘Support’ area of the Sony web site.

Autofocus is quicker and more responsive than ever, thanks to improved AF motor control and smarter distance detection of out-of-focus objects.

Creative options are extended by a broadened range of exposure value (EV) compensation settings, now increased from ±3EV to ±5EV. Selected compensation value is displayed in the navigation display on the main LCD screen of both cameras. This boosted EV compensation range gives extra
headroom when composing extremely high- or low-key images.

Exposure bracketing range has also been increased from a maximum of 4.0EV (three shots at -2EV, 0EV, +2EV) to a maximum of 6.0EV (-3EV, 0EV, +3EV). This wider range gives added flexibility when capturing multiple frames at different exposure values – for example when acquiring images for the creation of powerful post-shooting HDR effects.

As a further refinement, a new menu option allows shutter release to be enabled, even when the camera body doesn’t detect an attached lens. It’s useful for specialist applications such as astrophotography when the camera is attached to a telescope.

The latest firmware upgrade by Sony for registered α900 and α850 DSLR customers is available free of charge from http://support.sony-europe.com/dime/DSLR/dslr.aspx.

News: SANDISK, NIKON AND SONY PROPOSE INDUSTRY STANDARDS FOR NEXT-GENERATION HIGH-SPEED MEMORY CARD FORMAT

•December 1, 2010 • Leave a Comment

Companies Jointly Develop New Specifications to Meet Needs of Professional Photography and Video Markets

Milpitas, Calif., November 29, 2010-SanDisk Corporation (NASDAQ:SNDK), Nikon Corporation and Sony Corporation today announced the joint development of a set of specifications that addresses the future requirements of professional photography and video markets. The three companies proposed the specifications to the CompactFlash® Association (CFA)1, the international standards organization, with the intent to standardize the format.

Professional photography and High Definition (HD)2 video applications require a new generation of memory cards capable of processing significantly larger files. To address the imaging industry’s future speed and capacity demands, SanDisk, Nikon and Sony proposed a new card specification whose performance and storage capabilities surpass those of existing memory cards. Once accepted, the new format will enable exciting new possibilities in the professional imaging and video markets.

The proposed specifications achieve data transfer rates of up to 500 megabytes per second (MB/sec)3 (theoretical maximum interface speed) using the highly versatile PCI Express4 interface. The increased speeds will enable imaging and video applications that could not be accomplished using the current CompactFlash specification’s Parallel ATA (PATA)5 interface. CF6.0, released in November 2010, offers maximum performance of up to 167MB/sec.

The new specifications’ faster speeds enable continuous burst shooting of massive RAW images. The enhanced performance also allows users to quickly transfer storage-intensive high-resolution photos and videos from the card to a computer. The specifications combine high-speed data transfer with low power consumption via a power scaling system to extend battery life.

In addition to industry-leading performance capabilities, the new memory card specifications also meet the future capacity and durability requirements of professional imaging applications. The proposed new specifications have the potential to extend theoretical maximum capacities beyond two terabytes (TB)6, making them especially useful for high resolution images and HD video applications. Similar in size to a CompactFlash® card, the new specifications’ access control function and highly durable form factor produce a combination of physical ruggedness and reliability that is indispensable for professional usage models.

“This ultra high-speed media format will enable further evolution of hardware and imaging applications, and widen the memory card options available to CompactFlash users such as professional photographers,” said Mr. Shigeto Kanda of Canon, chairman of the board, CFA. “This next generation format is expected to be widely adapted to various products, including those other than high-end DSLRs.”

“The ultra high-speed media, which will be realized by this new card format, will expand the capability of digital SLR cameras and other professional digital imaging equipment,” said Mr. Kazuyuki Kazami, operating officer, vice president and general manager, development headquarters, imaging company, Nikon Corporation.

About SanDisk
SanDisk Corporation is the global leader in flash memory cards – from research, manufacturing and product design to consumer branding and retail distribution. SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.

About Nikon
Nikon has been a pioneer in optical technology to develop worldwide since its inception in 1917.Today, Nikon offers a wide range of products utilizing advanced technologies, from consumer optics such as digital cameras and other camera-related products, binoculars and ophthalmic lenses, to industrial precision equipment including IC and LCD steppers and scanners, microscopes and measuring instruments.

About Sony
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $78 billion for the fiscal year ended March 31, 2010. Sony Global Web Site: http://www.sony.net/

Latest Update: Toshiba to Unveil world’s fastest SDHC UHS-I cards

•September 3, 2010 • 3 Comments

IRVINE, Calif., Sept. 2 –– Toshiba America Electronic Components, Inc. and its parent company Toshiba Corporation (TOKYO: 6502), a leading innovator in NAND flash memory technologies and solutions, today announced the launch of 8GB (gigabyte)*1 16GB and 32GB SDHC UHS-I cards compliant with the SD Memory Card Standard Ver. 3.0 (SD 3.0), UHS104. These new SD cards offer the world’s fastest*2 SDHC data read and write speeds. Toshiba also extended its industry leadership in memory card solutions by unveiling the world’s first 4GB, 8GB and 16GB microSDHC UHS-I cards compliant with (SD 3.0), UHS50.

Mass production of the new SDHC UHS-I cards and sample shipments of the new microSDHC UHS-I cards will start this November.

The new SDHC UHS-I Memory Cards are the world’s first memory cards compliant with SD 3.0, UHS104. With a maximum read speed of 95MB per second*2, and a write speed of 80MB per second, the products introduce a new level of ultra-fast read and write speeds to NAND flash based memory cards.

Toshiba’s new microSDHC UHS-I cards are the world’s first microSDHC memory cards compliant with SD 3.0, UHS50. They, too, offer the world’s fastest read and write speeds in their class: a maximum read speed of 40MB per second and a write speed of 20MB per second.

The specifications of the new cards combine increased data capacity with the fast data transfer rates essential for applications such as high speed continuous shooting of high resolution digital still cameras, video, and high speed transfers of HD content.

The high performance specifications announced by Toshiba will enable developers to use HD content in future generations of consumer products. By further enhancing the performance of its SD Memory Card line-up, Toshiba continues to lead the NAND flash memory market in removable card storage.

The expanded new card series will be featured at IFA 2010, in Berlin, Germany from September 3, and PHOTOKINA 2010, in Koln, Germany from September 21.

Outline of new SD memory cards

SDHC UHS-I Cards

Product Name Capacity Maximum
Read Speed
Maximum
Write Speed
Start of
Mass production
THNSU032GAA21L 32GB 95MB/s 80MB/s Nov., 2010
THNSU016GAA21K 16GB 95MB/s 80MB/s Dec., 2010
THNSU008GAA21J 8GB 95MB/s 80MB/s Dec., 2010

microSDHC UHS-I Cards

Product Name Capacity Maximum
Read Speed
Maximum
Write Speed
Start of
Mass production
THNSU016GBB2A0 16GB 40MB/s 20MB/s Nov., 2010
THNSU008GBB2A0 8GB 40MB/s 20MB/s Nov., 2010
THNSU004GBB2A0 4GB 40MB/s 20MB/s Nov., 2010

Key Features

SDHC UHS-I Cards (32GB, 16GB, 8GB)

  • Support UHS104, a new ultra high speed SD interface compliant with the new SD Memory Card Standard Ver. 3.0 (SD 3.0) which supports SD interface bus speeds up to 104MB per sec. enabling the industry’s first SDHC card with a maximum read speed of 95MB per second and a write speed of 80MB per second.
  • Provide conventional SD interfaces—3.3V signal voltage for the DS mode (SD clock 25MHz and 12.5MB per sec) and the HS mode (SD clock 50MHz and 25MB per sec)—and are interoperable with existing SDHC host devices compliant with the SD Memory Card Standard Ver. 2.0 (SD 2.0).
  • Integrate highly secure CPRM copy protection technology.

microSDHC UHS-I Cards (16GB, 8GB, 4GB)

  • Support UHS50, a new ultra high speed SD interface compliant with the new SD 3.0 which supports SD interface bus speeds up to 50MB per second enabling the industry’s first microSD with a maximum read speed of 40MB per second and a write speed of 20MB per second.
  • Provide conventional SD interfaces—3.3V signal voltage for the DS mode (SD clock 25MHz and 12.5MB per second) and the HS mode (SD clock 50MHz and 25MB per second)—and are interoperable with existing microSDHC host devices compliant with SD 2.0.
  • Compliant with DDR 50 (SD Clock 50MHz) double data rate to achieve a bus transfer rate of 50MB/s compared with the existing HS mode at the same SD clock frequency.
  • Integrate highly secure CPRM copy protection technology.

Note:

*1 As of September 2, 2010.

*2 Maximum read and write speed may vary depending on the host device, read and write conditions, and file size.

How Interesting: Using the right Memory Card will Make the New SONY Alphas a55 a very FAST Cameras

•September 2, 2010 • 3 Comments

The SD Association announced back in June of 2010, the introduction of two new high-speed performance symbols for the fastest SDXC and SDHC devices and memory cards.

Why am I bring this subject up is quite simple.   In recent days after the announcement of the new SONY Alpha a33 and the Alpha a55 D-TLR cameras, a number of comments about how slow the camera is going to be in fast action shooting.   Many commenter’s further went on to say that the SONY Alpha a55 or Alpha a33 would be useless in covering sports or action events due to the inability to quickly clear the Alpha’s buffer when the camera buffer is full.   Well I have news for all of you skeptics.   The rumors of the slow buffer dumping of the Alpha a55 and even the Alpha NEX cameras is all hog wash and I will explain why.

Let’s talk about the SDXC memory card.  The new SDXC (SD eXtended Capacity) relies upon Microsoft’s exFAT file system and stores more than 4,000 RAW images, 100 HD movies, or 60 hours of HD recording with a transfer rate of up to 300MBps.   These cards have been out now since March of 2009 and have grown in popularity.   With read/write speeds up to 104MBps and capacities reaching up to 2 terabytes, it’s no wonder why many of the big names in cameras are starting to produce cameras that use this card format and moving away from the Compact Flash Cards in the consumer cameras.   Even thou Compact Flash Cards are the front runner in speed and capacity, the SDXC cards are not that far behind.

The first symbol identifies products with bus-interface speeds up to 104 Megabytes per second for greater device performance.

The second symbol identifies SD memory cards and products with a performance option allowing real-time video recording.    The sheer variety of high-performing, cameras on the market today has dictated the need for a wide variety of SDXC memory card speeds and capacities to maximize device performance and meet consumer expectations.

New SD memory cards and devices bearing the following new performance symbols may now begin entering the marketplace:


With Panasonic’s latest announcement of their new 8GB and 16GB SDHC memory cards Panasonic stated that the new SDHC UHS-l cards will conform to the latest UHS-I specifications, which are capable of delivering maximum read speeds of up to 60MB/s and Class 10 speed specification in order to complement 3D and full HD video recording features that are found in recently released cameras. Similar to Panasonic’s other ‘Gold’ range of memory card it will also come with protection against power failure as well as a Super Intelligent Controller which is capable of cleaning up errors to prevent any untoward data damage. The Panasonic SDHC UHS-l cards will be available from November 2010 onwards.   But be prepared for a little bit of sticker shock, for those who need a speedy and reliable memory card of the SDHC variety will have to be willing to cough up the money for them.

Other players in the SDXC-UHS-l game also include Kingston

The Kingston SDXC UHS-1 Class 10 was made available last June and has a suggested retail price of about $250.  It is covered by a lifetime warranty, 24/7 tech support and legendary Kingston reliability.    The 64 gigabyte  capacity which  makes this card ideal for Video work    For information on SDXC card compatibility visit http://www.sdcard.org/consumers/using_sdxc/.

Then we have Patriot Cards with the introduction of the LX Series card that also in the SDXC UHS-l class but with a slower write speed of 10MB/s.   A pit pricey at $347.20 but in time the price should go down.

But wait one moment.   I have not been fair about all of this talk about SDHC and SDXC UHS-l without talking about another memory card format that has the speed of the SDXC and SDHC cards.

As SONY’s new Alpha Cameras generate the demand for high capacity storage, the time it takes to transfer information has become a key feature for Sony Alpha and Handycam users.
The SONY HX series, offers a 20MB/s read speed and 15MB/s write speed, which is approximately one-third shorter transfer for time (varies by conditions and camera) than the SONY PRO-Duo media card.
Not as fast as the SDXC UHS-l card just announced by Panasonic, SONY claims that for the Alpha photographer, another added benefit of the Memory Stick Pro HG Duo HX Memory Card  is that they can utilize the continuous shooting feature at 5 frames per second on the camera when using this card.   And priced at $77.00 to $104. for a 16 gig card, that is not too shabby.
So if you are willing to spend a little more cash for a faster SDXC UHS-l card or the SONY PRO-Duo media card, then you too can stop the complaints about just how slow your new SONY Alpha a55 camera is.     But remember, the camera is not slow, it’s the memory card you insert into your camera that will make it slow.

Other companies that offer the SDXC UHS-l memory cards also include the SanDisk Extreme with 30MB/s Transfer, and the Transcend Class 10 Card also with up to 30MB/s Transfer.   In the very near future, start looking for more SDXC cards that will competing in the UHS-l category of high speed memory cards.

Special Note:

The SD Association is a global ecosystem of more than 1,000 technology companies charged with setting interoperable SD standards. The association encourages the development of consumer electronic, wireless communication, digital imaging and networking products that utilize market-leading SD technology. The SD standard is the number one choice for consumers and has earned nearly 80 percent of the memory card market with its reliable interoperability and its easy-to-use format. Today, mobile phones, Blu-ray players, HDTVs, audio players, automotive multimedia systems, handheld PCs, digital cameras and digital video cameras feature SD interoperability.

For more information about SDA please visit the association’s web site, www.sdcard.org.

Product News: DSLR REDEFINED: SONY INTRODUCES NEW CAMERAS POWERED BY WORLD’S FIRST TRANSLUCENT MIRROR TECHNOLOGY ENABLING SIMULTANEOUS AUTO FOCUS AND CAPTURE IN AN INTERCHANGEABLE LENS DIGITAL CAMERA

•August 24, 2010 • Leave a Comment

New Models Offer Continuous Phase Detect AF During 10 fps High-Speed Shooting and Full HD Movie Shooting

SAN DIEGO, August 23, 2010 –Sony today introduced two new α cameras (models SLT-A55V and SLT-A33) that adopt Sony’s newly-developed Translucent Mirror Technology™, which achieves the highest-level of auto focus speed for both still image and movie shooting.

Translucent Mirror Technology™ provides performance previously unattainable with traditional DSLR technology. Using the new technology, theα55 andα33 models can continuously and quickly focus (with TTL phase-detection) while shooting stills and recording video—even in full HD, allowing desired moments to be captured in tack sharp focus, high-definition video. They can shoot continuously at up to 10 frames per second on theα55 (and up to seven on the α33), achieving shooting speeds that are the fastest in the industry for an APS-C size sensor-equipped interchangeable lens cameras under $1000.

“This is the most innovative Interchangeable Lens Digital Camera that Sony has ever created,” said Kristen Elder, director of the digital imaging business group. “Our Translucent Mirror Technology is one of the most significant SLR structural changes in more than a decade.”

By displaying the images received by the Exmor™ APS HD CMOS Sensor, picture quality of the camera’s live view image has enhanced drastically. Coupled with the quick and accurate phase detect AF and 100 percent coverage Tru-Finder™ electronic viewfinder, the Quick AF Live View feature has been further advanced.

Translucent Mirror Technology

Both cameras are equipped with a translucent mirror, which enables light passing through the lens to be simultaneously received by the image sensor and the auto focus sensor, allowing continuous shooting and continuous focusing at speeds never before possible.  The α55 offers the world’s fastest 10 fps high-speed burst shooting with continuous AF (TTL phase-detection) in an interchangeable-lens digital camera with APS-C sensor.

Because of its structure, the Translucent Mirror Technology™ does away with the motion of raising and lowering the mirror.  The absence of the moving mirror mechanism contributes to making the whole body size significantly compact compared to traditional DSLR cameras.

By eliminating the need to raise and lower the mirror between shots, the technology makes it possible to achieve focusing while images are captured. Existing systems can only focus in the interval between image capture, limiting the ability to track fast moving subjects.  The cameras also have continuous Advance Priority AE Mode and will automatically adjust for the best exposure to help you get the most professional looking results.

High-Speed Capture with Auto Focus

Additionally, a newly developed 15-point AF system assures ultra-fast, high precision focusing. The high-speed shooting with continuous Phase Detect AF tracks rapidly moving subjects accurately. You can capture the decisive moments that you might have otherwise missed.

Creative Video Capture

The continuous phase detect AF also works in movie shooting for the first time in the world. The Translucent Mirror Technology™ also allows the α55 and α33 to be the first cameras to ever maintain continuous phase detection AF while recording Full HD AVCHD video.  With fast, precise phase detection AF continually tracking subject movement, even fast action and subjects that move quickly towards or away from the camera are easy to keep in focus.

With a large 16.2 megapixel (for the α55) and 14.2 megapixel (for the α33) Exmor™ APS HD CMOS sensor, background defocusing effects can be easily captured. The APS-C sensor size is nearly 20 times larger than a traditional compact camcorders’ 1/2.88 type image sensor, providing more creative control.

Compatible with all A-mount lenses, video and photography enthusiasts alike can choose from macro to telephoto lenses to achieve their desired artistic effect.

Full-time Live View

Full-time Live View offers unprecedented freestyle shooting versatility with fast, precise AF using either the viewfinder or LCD monitor. The α55 and α33 have a fully articulated 3-inch 921,600 Xtra Fine LCD with TruBlack™ technology with 100 percent coverage.

The Tru-Finder eye-level viewfinder provides an unprecedented combination of 100 percent coverage and 1.1x magnification for easy and natural framing. By combining Translucent Mirror and Tru-Finder technologies, α33 and α55 are the first interchangeable lens digital cameras to offer movie recording with the familiar eye-level shooting style – a significant advantage in fast moving and extreme lighting conditions (bright sunlight and low-light situations).

The variable angle tilt LCD is adjustable to accommodate shooting from low or high angles. The electronic view finder has a high-resolution effective 1.15 million dots conversion Xtra Fine LCD™ display, is bright and easy to see even in low light, has a selectable shooting parameter display and shows the effects of exposure and white balance adjustments.

Advanced Shooting Features

With an Exmor™ APS HD CMOS sensor, BIONZ® high-speed image processing engine and ultra-high ISO sensitivity (ISO 100-12,800), the α55 and α33 cameras offer advanced shooting features. These make it easy to get the best shot, even in difficult lighting conditions.

Auto HDR shoots and combines three frames into a single high dynamic range (HDR) photo with rich shadow and highlight detail. Multi frame NR shoots and combines six frames into a single photo, enabling smooth low-light imaging at half the noise level. Hand-held Twilight shoots and combines six frames into a single photo, suppressing blur to enable clear night-scene imaging without a tripod or flash.

3D Sweep Panorama™ technology creates two images from a single frame, enabling panoramic photos to be viewed in 3D on compatible 3D systems and other devices that support 3D technology. Using the α55 model, built-in GPS capability enables global positioning coordinates to be recorded along with the date and time. HDMI™ connectivity enables stunningly beautiful PhotoTV HD display of images on compatible Sony BRAVIA® TVs.

AUTO+ (Advanced Auto) mode offers the same benefits as Auto mode and more, resulting in cleaner, more dynamic pictures and fewer missed shots. The camera automatically recognizes the correct scene mode, then quickly shoots and combines up to six shots to produce images with greater clarity, optimum dynamic range using Auto HDR technology and lower image noise using 6 shots layering technology.

Accessories

The new cameras accept both Memory Stick PRO Duo™ (including Memory Stick PRO-HG Duo™) and SD (including both SDHC and SDXC formats) media (all sold separately).  With a 30MB per second transfer rate, Sony’s Memory Stick PRO-HG Duo HX offers the best performance of all memory cards whether in continuous shooting mode or transferring data to other media.

A new dedicated microphone (models ECM-ALST1 and ECM-CG50) will also be available.

Pricing and Availability

The α55 and α33 cameras will cost about $750 and $650 (respectively) for the body only and about $850 and $750 (respectively) for the body and 18-55mm zoom lens.  Theα33 camera will be available in September and theα55 model will be available in October at Sony Style® retail stores www.Sonystyle.com/retail) and at authorized dealers nationwide.

 
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