Did I Mention: Sony World Photography Awards 2011

• 2011 competition open for entries
• London to host Sony World Photography Awards ceremony
• World Photography Festival expands to Mexico, San Francisco, Shanghai and London
• Student Focus programme partners with Young Tate Online
• World Photography Organisation website re-launched – www.worldphoto.org

On the day that the Sony World Photography Awards opens for entries, the World Photography Organisation announces a number of exciting new changes for 2011.

Building upon the success of the annual World Photography Festival in Cannes, the festival will expand to four major cities across the globe throughout 2010 and 2011.  It will visit San Francisco, Mexico, Shanghai and London, bringing the World Photography Organisation’s passion for imagery to thousands more people each year.  The tour will finish in London where the Sony World Photography Awards ceremony will be hosted for the first time.

The World Photography Festival is an opportunity for photographers from around the world to meet and discuss the latest trends, challenges and innovations in photography today.  Each festival will showcase the Sony World Photography Awards winners and will feature practical workshops, exhibitions, talks, portfolio reviews and a photography symposium presented by leading international industry figures.

The World Photography Organisation also announces a new competition and additional categories for the 2011 Sony World Photography Awards.

The Open competition, which replaces the amateur competition, has been created for the growing number of people with a love of photography.  It has nine categories including Nature & Wildlife, Travel and After Dark, and is judged on a single image.

Professional and ‘serious enthusiast’ photographers are invited to join the Professional competition and will be judged on a body of work.   The 14 professional categories are arranged into three genres – Commercial, Fine Art and Photojournalism & Documentary – and new categories include Lifestyle, Still Life, and People.

Winners of the Professional and Open categories will each receive their trophies at the Sony World Photography Awards ceremony in London on 27 April 2011.  The winner of the L’Iris d’Or / Sony World Photographer of the Year will also be revealed and will be presented with $25,000 (USD) plus Sony’s Alpha digital SLR camera equipment.  The overall Open competition winner will receive $5,000 plus Sony’s Alpha digital SLR camera equipment.

The World Photography Organisation strives to support and connect the next generation of photographers via Student Focus, its global education programme and competition.  In an exclusive partnership with Young Tate Online, the 2011 Student Focus programme will tie in with Tate Modern’s new photography exhibition in London, Exposed: Voyeurism, Surveillance and the Camera.  Inspired by this exhibition, ‘Surveillance’ will be the theme of the 2011 Student Focus competition.

For the first time, Student Focus is open to all universities from across the world, that hold a photography programme.  Ten shortlisted students and their tutors will be flown to London in April 2011 to conduct their final assignment as part of the World Photography Festival.  45,000 Euros worth of Alpha digital SLR camera equipment has been donated by Sony and the overall Student Focus winner will be announced at the Sony World Photography Awards Ceremony on 27 April alongside the Professional and Open category winners.

To coincide with the opening of the 2011 competition, the World Photography Organisation has re-launched its website – www.worldphoto.org.  The website is a hub for the photographic community and, in addition to showcasing the entries to the Sony World Photography Awards, it will provide the latest news from the world of imaging.  The website will also include exclusive interviews and podcasts with the World Photography Academy, a members section, a dedicated student section, forums, videos and blogs.

The 2011 competition closes for entries on 5 January 2011.

Full details about the World Photography Organisation and the Sony World Photography Awards can be found at www.worldphoto.org

Professional competition categories
For professionals and serious ‘amateurs/enthusiasts’.  Submissions must be based on a body of work and contain a minimum of three images and maximum of 10.  Both published and unpublished work can be considered

Commercial – photography that has primarily been commissioned for commercial intent, the purpose of which is to sell products or services

o        Travel

o        Lifestyle

o        Still Life

o        Fashion

Fine Art – photographs that are created in accordance with the creative vision of the photographer as an artist

o        Architecture

o        Portraiture

o        Landscape

o        Still Life

o        Conceptual

Photojournalism & Documentary – the creation of imagery to tell a story; from capturing current news and global issues, chronicling historical and worldwide events and popular culture

o        Current Affairs

o        Contemporary Issues

o        People

o        Arts & Culture

o        Sport

Open competition categories

Open to everyone and is judged on a single image.

Ø      After Dark

Ø      Architecture

Ø      Arts & Culture

Ø      Fashion

Ø      Landscape

Ø      Nature & Wildlife

Ø      People

Ø      Sport

Ø      Travel

Notes to editors

· The competition will open on Friday 28 May and will close on Wednesday 5 January 2011 at 23.59GMT.

· The competition is free to enter and all images submitted must have been shot in 2010.  Photographers may enter either the Professional or Open competition, it is not possible to enter both.

· The 2010 L’Iris d’Or was awarded to Italian photographer Tommaso Ausili.  The competition attracted over 80,000 entrants from 148 countries.

· To request an interview with the winning 2010 photographers, organisers or members of the World Photographic Academy contact Colman Getty.

· All images are available via Colman Getty.

· Created by the World Photography Organisation, the World Photography Awards, sponsored by Sony, launched in 2007. The World Photography Organisation supports professional, amateur and student photography, lending a global platform for the photographic industry to communicate, converge and showcase current trends in Photojournalism, Fine Art and Commercial photography.   Delivering various initiatives and programmes across this global community under the “World Photography” brand, these programmes involve the photographer in commercial, cultural and educational activities within the many industry sectors, whilst also creating cultural activities for the public to participate in.  Also currently included within the World Photography portfolio are the World Photography Student Focus Competition; the World Photography Festival, the World Photography Focus Programme and the World Photography Collection.

· The World Photography Organisation website – http://www.worldphoto.org – features an online gallery and news section. It also includes comprehensive information about the awards, the categories, a current list of World Photographic Academy members and key dates.

· The Student Focus programme and competition is now open to students aged 18-28.  To enter the competition institutions must register at www.worldphoto.org

· The World Photography Festival will go to San Francisco (October), Shanghai (November), Mexico (December) and London (April).  Full details can be found at http://www.worldphoto.org

For more information please contact

Sony Europe Press Centre
e: presscentre@sony.eu

~ by pthomaslambert on June 1, 2010.

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