Did I Mention: SONY earns the prestigious TIPA Award for Best Expert Len’s Category.


22 April 2010

28-75 mm f/2.8 SAM  DSLR Lens wins ‘Best Expert Lens’ category

Sony digital imaging innovation has been recognized yet again by the judges of this year’s TIPA (Technical Image Press Association) Awards.

The editorial panel of Europe’s most prestigious photo industry awards named Sony’s DSLR 28-75 mm f/2.8 SAM with ‘Best Expert Lens in 2010’. The judging citation states: “This strong trans-standard Sony zoom lens offers a beautiful constant f/2.8 maximum aperture and an effective SAM fast autofocus technology for a reasonable investment. It also delivers sharp and well-corrected images in terms of distortion and vignetting. That means no post-production work would be necessary to improve the quality of images it produces.”

SONY Alpha 28-75mm F2.8 SAM standard zoom lens: for unbeatable results.
This is a high quality, wide aperture zoom lens covering versatile range of focal lengths from wide angle to medium telephoto. It not only gives superb results with Digital SLR cameras using full-frame sensor, but it even has Smooth Autofocus Motor (SAM) for smooth AF operation.

About the TIPA Awards
TIPA (Technical Image Press Association) was founded in 1991 as an independent, non-profit Association of European photo and imaging magazines. With 27 member magazines from 11 countries, TIPA is the largest and most influential photo and imaging press association in Europe.  Each year, editors of member magazines vote for the “Best Photo and Imaging Products in Europe” considering innovation, use of leading-edge technology, design/ergonomics, ease of use and price/performance. For further information, visit www.tipa.org

News Furnished by SONY Europe.

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~ by pthomaslambert on April 23, 2010.

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